Last week I was invited to the launch of the Woolworths Baby & Toddler Club a new website to the marketplace for expectant parents and parents of children aged 0 – 4.
Now this obviously isn’t the first website to cater to parents so basically the question to ask is what is their point of difference. Me, I’m all about information. I don’t think you can ever get enough. And Woolworths being ‘the fresh food people’ personally I’m hoping to get a lot of information about food, which on first look through the site I get.
The site is edited by Donna Armstrong; she used to edit Smash Hits. Now I doubt she was the editor when I was buying the magazine in my teens but it still gave me a warm and fuzzy.
Now this is a club you can join. It’s free but you have to be an Everyday Rewards member. Even though I do shop at Woolworths I am not an Everyday Rewards member because I just don’t want to carry around another card in my wallet.
What you get, if you join, is newsletters with information that is relevant to you and discounts on items that are relevant to you ie you won’t receive specials for pureed baby food is your child is 2 years old.
I quizzed them about privacy issues because between the Everyday Rewards card and joining the club they’ll have a bit of information of you.
They assured me that Woolworths would never send anything that you don’t want because when you join you have the option to check what you do or do not want to be sent to you.
Did you hear about Target in the United States who sent a 16 year old girl discount coupons for baby products? Well they analysed her spending habits and deduced from that, that she was pregnant.
The father was not happy and Target apologized. Target weren’t wrong though. The girl was pregnant. But that’s beside the point. It’s the manner in which Target used the information.
Woolworths assured me that you will not be sent unsolicited information and all information is kept confidential and stays within Woolworths. Information is not sold or made available to anyone.
And even in you’re not a member there’s still a lot of information on the site. So go and have a look. I’d like to know what you all think.
This is not a sponsored post; other than being invited to the launch by DEC PR I was not obliged to write about the event.